Field notes

Insights

What we learned building the last thing — architecture, delivery, and the decisions we'd make differently.

Engineering

Top 5 B2B eCommerce Platforms in 2026

A build-team comparison of the five B2B eCommerce platforms manufacturers and distributors ask us about most i...

Engineering

There is no single best e-commerce platform — only the right fit for your catalogue size, your team, your budg...

Engineering

Either database will take you to ₹100 crore in revenue. So the decision is not about performance — it is about...

Design

Six weeks after handoff, the CSS had 23 shades of grey and none of them matched the Figma. The fix was not mor...

Business of Software

A fixed price is not a cheaper price — it is a price with a 20-35% risk premium and a change-request tax. A de...

Engineering

Not "compress your images". The real LCP fix was a discovery-chain problem, the real INP fix was a search box...

Product

ONDC is a protocol, not a marketplace, and every call is fire-and-forget. This is the architecture, the Ed2551...

Engineering

Version one had a retry queue and lost 4.7% of delivery proofs. Version two made the phone the source of truth...

AI & Data

The doc chatbot gets 12% adoption and hallucinates on the questions that matter. Meanwhile a boring invoice-ex...

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